A quarter of all internet traffic is now from mobile devices.  More people may soon be using a smartphone to access the internet, and perform searches, than desktop users so, if your site doesn't have a mobile-friendly front-end, visitors will have difficulty navigating and viewing your site.

There are two strategies for building websites that display well on all devices and these are responsive and adaptive.  If you can design your website for all devices, from tiny phones to full-size flat screens you are onto a winner.  Some companies operate a completely separate website that is designed especially for mobile, however this means having to enter content twice, or removing essential functionality from the mobile site. 

Most businesses, now considering moving into the mobile space are opting for a responsive website which is a better bet for small businesses.  This requires a responsive design and usually means reviewing the structure of most websites to make both design and structure suit a variety of screens and multiple mobile platforms.  Tablets may be large enough to handle a full website but smartphones are limited in terms of space and users need a very different experience.

Our responsive technology, allows a site to display well at any resolution. Where there is large heading text on a desktop computer screen, this reduces substantially when viewed on a mobile, while the regular paragraph text maintains its size. 

corporact rw

We build sites using responsive technology for mobile devices - smartphones and tablets. We also build web-based apps, so that custom interactive pages can be used easily on a mobile device.

Ensuring a positive experience on all devices requires different steps and approaches but there are common themes. Here are ://CORPORACT’s four responsive C’s:

Context – consider how users will interact with you. How people use websites when out and about will differ from when they are using a desktop or laptop. 

Cleanness – think carefully how to showcase your brand to best effect.  Avoid clutter and overcrowding.  Too much information on one screen page will make navigation troublesome.  Design for the screen size.  Consider the use of spacing of buttons, spaces and don’t overload pages with images.

Concise – users must reach information as quickly as possible.  Keep information to a minimum taps and swipes. Keep content short and simple.  You don’t want to harm usability.  Sign-ups, for examples should be kept to a few fields to complete.

Compatibility – test on a range of devices and operating systems versions and screen resolutions.

For further information and ideas on how to manage or upgrade your website to maximise your users' experience contact ://CORPORACT.