boots egg cupHighly successful designer Linda Beard will launch a fun mix ‘n’ match tableware range for children this autumn. This collection is the first to be created under the new Linda Beard Designs for Kids® label.

Linda Beard is a name synonymous with home furnishings and best-selling wallcoverings, textiles and ceramics including iconic branded collections such as Dolly Mixtures, Animal Krackers and Men Only, and her seasonal ranges designed for Boots plc. Animal Krackers kid’s range of bedlinen for Ashley Wilde sold extensively in UK, Europe and USA. Using bold primary colours and witty animal motifs, the collection proved to be as popular with parents as it was with children.

AK skatingLinda only designs products which interest her and which she sees as having exciting commercial possibilities. She attributes her success to her ability to design not only what she likes but also what she considers her customers want. "When adults or children look at my designs and tell me they make
them feel happy and make them smile," explains Linda, "that's what gives me the greatest satisfaction. The feedback I have received from parents and children to my new weaning range for kids, indicates that this collection will do just that.”

Linda works from her home in Cornwall which she shares with two ginger cats and an abundance of wildlife which provides inspiration for her work.

doggies moggiesHer new collection will be launch to the trade in 2019.

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