boots egg cupRenowned designer Linda Beard will launch a fun mix ‘n’ match tableware range for children this autumn. This collection is the first to be created under the new Linda Beard Designs for Kids® label and will be launched to the trade in the coming months.

Linda Beard is a name synonymous with home furnishings and best-selling wallcoverings, textiles and ceramics including iconic branded collections such as Dolly Mixtures, Animal Krackers and Men Only, and her seasonal ranges designed for Boots plc. Animal Krackers kid’s range of bedlinen for Ashley Wilde sold extensively in UK, Europe and USA. Using bold primary colours and witty animal motifs, her collections proved to be as popular with parents as they were with children.

AK skatingLinda designs products which interest her and those which she evaluates as having exciting commercial potential. She attributes her success to her ability to design not only what she likes, but also what she considers her customers want. "When adults or children look at my designs and tell me they make them feel happy and make them smile, that's what gives me the greatest satisfaction," explains Linda. The feedback she has received from parents and children to her new range for kids, indicates that this collection will do just that.

Linda works from her home in Cornwall which she shares with two ginger cats and an abundance of wildlife which provides inspiration for her work.

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