In these times of telecommuting, or 'remote working’, organisations need to maintain good lines of communication and manage relationships between themselves and their workforce,  customers and business partners. Bridging gaps, finding new channels, bringing the reality back from virtual to personal, recognising cultural differences and finding creative solutions to communicate effectively, or training staff at a distance, are just some of the challenges commonly facing organisations while employees are based in disparate locations, albeit working to a common goal.

Personal recognition and human communication contribute to a happy, fulfilled and loyal workforce, especially in large organisations where corporate identity and a sense of common ownership and purpose is needed. However, with many home workers now managing their day-to-day working life alone and away from their supervisor’s gaze, it is interesting to consider the theme of symbolic communication and how employees are adapting and behaving to change when direct management and face-to-face communication either no longer exists, or is only taking place intermittently via video conferencing platforms, such as Zoom and Skype. The heightened awareness of watchfulness previously experienced in open office space, has been replaced by a perceived invasion of personal space. For many employees, sharing private environments they inhabit when away from the workplace with line managers, may not be a comfortable experience.

People collaborate or manage social interaction online in different ways and personality, emotion and hierarchy can influence human interaction and behaviour in this context. More information can be gathered by employers about an employee or business partner, customer or worker’s such as a social, cultural, economic or family situation, which may either resolve issues between them to better equip the organisation to develop appropriate ways of working and doing business by having a deeper, more meaningful engagement with them and encourage loyalty and build relationships, or they could deteriorate if exploited and there is an erosion of trust.

As the walls of the organisation continue to expand, there is a clear need for redefining roles to bridge these gaps and better meet the needs of employees, customers and partners’ experiences. With the demands of a changing workforce, human resources and communications professionals are well-placed to help build the culture and space that supports individual workers by accounting for their personal circumstances, capabilities, experiences and goals, while gaining loyalty in the process.

Adopting an holistic, anthropological approach to the many different aspects of the human experience and what is important to individuals, could have a significant impact on working situations and, in the longer-term, influence future recovery and job opportunities.

Contact ://CORPORACT today to discuss your organisation’s corporate communications requirements.