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Content Marketing for improved financial performance

17 Jan 2020

Content marketing can be a vehicle for improved financial key performance indicators (KPIs) such as average order value, conversion rate and revenue and it can drive sales but it’s also an enabler of other business KPIs like brand engagement and satisfaction. Having a focus on understanding customers’ product and lifestyle needs (different age categories etc.) and sculpting a content programme that matches will be an integral part of the user experience.

Thinking Outside the Pots

3 May 2019

The British Library's event ‘Thinking Outside The Pots’ is one of the central business-related food events in its Food Season and has been conceived to draw attention to the Library’s extensive collection of food-related patents as well as the innovators in the food sector who are bringing new products and services to market.

Protecting Young and Vulnerable Workers

23 Apr 2019

A due diligence process to aid safeguarding compliance, mitigate risk and raise safeguarding standards in workplace settings helps corporates manage safeguarding in a responsible, structured, proactive way, as it determines risk levels of engagements and provide a clear diagnosis of where improvements can be made. Great safeguarding creates a positive culture and results in a happier, healthier and more profitable organisation


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