Online Public Relations

://CORPORACT drives image, stakeholder relationships and reputation for its clients using a combination of innovative technology based tools and services.

Our communications programmes allows an organisation to disseminate information without relying exclusively on mainstream publications, and communicate directly, interactively and broadly with its public, customers and prospects.

Our online campaigns incorporate all forms of digital communication. We generate publicity for brands using a range of web based tools and technologies, social media, online communities and web based applications and websites.

Typical implementations and strategies include but are not limited to:

• Social media strategies.  Analysing how a brand performs in online communities and develops high impact online comms strategies in line with brand objectives.
• Bespoke microsites or online media centres and corporate communications hubs in more than one language will allow your business to broaden its horizons.  This includes the creation of landing sites, value added content and engaging tools foster debate around a topic, aggregate data and be a valuable way to evaluate activity or collect information on a brand from stakeholders.
• News delivery, content seeding, syndication and postings. Online News Delivery services provide search engine optimised news releases, delivery, publication and connection to online constituents. We will create links and back links with key influencers, use news sources and RSS feeds.
• Creating an online buzz using video, animated messages and viral marketing.  With 166% better recall for visual messages, we endeavour to use video and multimedia within our campaigns for maximum effect.
• Using PR to achieve search traffic and maximising reach. Our optimisation programmes include Websites, Social Media and News.  We believe in integrating search with our PR campaigns. Good online PR will also mean improved search engine rankings even without links.
• One-to-one Interactivity. We like to Identify the influencers in communities of interest and get to know the right people by talking to them. Discussions in forums provide a good way to get feedback on a brand or product.
• Management of strategies and content creation for weblogs | microblogs | business and personal blogs | wikis. Business is being encouraged by the online community to embrace blogging as a method of connecting with stakeholders. We help brands with reputations to manage to engage in blogosphere in order to enter into dialogue, develop relationships and create networks online.
• Reputation management and online monitoring. The rise in user generated content means there is a growing need for businesses to track online reputation and respond to what is being said about their people, brand or product online. Our monitoring activity includes tracking all new brand mentions on blogs and other social media sites.