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Online PR Skillset

29 Jan 2010

Can PR People Learn New Skills? Last week it was reported by PR week that recruitment consultants were complaining of a shortfall in public relations professionals with a general understanding of social media. Online PR and social media continues to be a developing service and its services, solutions, ownership and definitions vary depending on the communications professional or organisation presenting its case. In order for online PR to be effective and diverse, its...

Third Party "legitimacy" threatens role of PR

25 Jan 2010

Third party "legitimacy" threatens role of PR The public relations industry has always sold itself on the fact that public relations offered a third party legitimacy that advertising never had because it secured exposure for brands in credible third-party outlets such as traditional media. With advertising revenues falling faster than expected there are increased pressures on newspapers and broadcasters. Newspapers and broadcasters continue to make staff cut-backs. ...

Social Media Gets Employees Talking

23 Dec 2009

Social Media Gets Employees Talking During a period of corporate upheaval, or when external news from the world of businesses creates anxieties leading to a crisis of confidence in businesses and low employee morale and productivity, the role of effective internal communications takes on greater significance. However, although everybody understands and talks about the significance of internal communication, not many organisations manage it efficiently or have an information flow that...

Using Social Media to Communicate with Customers

5 Nov 2009

Using Social Media to Communicate with Customers Small business are turning to social media to promote their company's products and services. With reduced marketing budgets, increased competition and a global economic downtown, companies are discovering that social networking sites such as Twitter and Facebook, provide a quick and free way of promoting their products to a large global audience. Twitter, which allows users to post Tweets of up to 140 characters...

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